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Shell Helix

Intro

Drive On

This campaign positions Shell Helix as more than just motor oil — it’s precision-engineered protection for the extremes of performance.

Instead of leading with product claims or specs, the film speaks through intensity — pressure, motion, and physical extremes. It’s not about stats; it’s about trust in the most unforgiving conditions. When everything is pushing limits, Shell Helix doesn’t just keep up — it holds everything together.

In a category full of numbers and features, this campaign makes a more powerful claim: trust is earned at the limit.

Services

Advertising Campaign

Client

Shell Helix

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