Brazilian-born
Lisbon-shaped
California-based
Creative Director
I’m a multicultural Creative Director with 15+ years of experience crafting concept-driven, emotionally resonant campaigns for some of the world’s most iconic brands — including BMW, Renault, Mattel, Nestlé, Dove, Gillette, HSBC, Coca-Cola, Mercedes-Benz, BASF, Thermo Fisher Scientific, Takeda, and Motorola.
My career has spanned global agencies like Ogilvy, Publicis, BBDO, Grey, and Wunderman Thompson, as well as in-house creative leadership at a $20B Blackstone portfolio company. Today, I lead Bananas Creative Studio, where I build brand platforms and integrated campaigns across lifestyle, tech, healthcare, and purpose-led categories — always with an eye on cultural relevance and bold storytelling.
At my core, I believe creativity is a tool — to solve problems, move people, and drive results. I specialize in transforming deep insight into ideas that stick — shaping brands and campaigns that connect emotionally and deliver strategically, from initial spark to final execution.
Conceptional Creative Strategist
Hands-on Art Director and Experienced Designer
Marketing & Brand Strategy
Project Scoping, Workflow Planning & Creative Resourcing
Creative Team Leadership & Cross-Functional Collaboration
Brand Identity Creation
Integrated Campaign Strategy
UX Design Execution
Integrated Advertising Campaigns: Film, Print, Digital and Social
Technical Proficiency Across Multiple Platforms (Adobe Suite, Figma, Jitter)
Agencies I Worked For
Awards I Received
