BioMed Realty Events

Discover more fun

For BioMed Realty, a leading real estate company specializing in developing and managing premium life science facilities across the US and UK, we spearheaded the creation of on-property and community programs with the strategic goal of elevating and strengthening tenant relations and community connections.  We did this through three (3) key programs that successfully elevated the BioMed brand:

Discover Here:  A national program in collaboration with on-property operations teams, we activated and promoted various programs to enhance tenant satisfaction and brand loyalty by creating signature events such as yoga sessions, beer gardens, art classes, and other social and cultural gatherings across all BioMed’s properties.

Connecting these events back to the BioMed parent brand and corporate messaging was a priority. By leveraging BioMed’s “Discover Here” tagline along with fresh new designs and custom look and feel for each event, we created a unique extension of the brand.

Canal District Kendall Farmers Market & Bio in Bloom Events:  Bio Med’s largest market is Boston, where numerous properties are managed.  In alignment with their tenant and community strategies, various programs were developed and promoted to engage the community such as the Canal District Kendall Farmers Market and an annual signature event called Bio in Bloom which featured installations from various artists and designers across the Boston area. 

For all events we developed the overarching engagement strategy, orchestrated local influencer partnerships and promotions, an led the creation of dedicated websites, marketing collateral and turnkey templates and brand kits. 

Logos, Brand Kits, Websites and Landing Pages, Campaign Strategy, Promotional Assets (Social Media Posts, Banners, Flyers, Signage and more)

BioMed Reatty

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