BMW Ad Campaign

When the BMW Motorcycle branch opened in Rio de Janeiro they stepped into a marketplace that perceived motorcycles and motorcyclists as wild and rebellious. We developed an ad campaign that targeted a new audience of professionals, such as lawyers and financial market professionals, which weren’t the typical demographic of the “motorcycle world”. By creating a campaign that spoke directly to these targets, and blended the core spirit of the motorcyclist enthusiast, we hit home with a campaign that allowed BMW to successfully enter a new market and capture the attention of customers.

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