Church's Chicken

Bold, Honest, Fried

These ads cut through the noise by leaning into what customers actually care about: bold flavor, no gimmicks, and real value. Church’s stayed grounded — using straight talk, craveable pairings, and familiar prices to reinforce its role as the brand that delivers down-home flavor without the fuss.

By leaning into playful, conversational language and price-forward messaging, we reframed everyday meals as something worth craving — not because of premium positioning, but because of authenticity.  Good food doesn’t need dressing up to feel satisfying.

This approach gave Church’s a confident, grounded voice — one that understands its customer base and delivers exactly what they want: big flavor, no BS, and prices that feel like a win.

Advertising Campaigns

Church’s Chicken

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