Church's Chicken

Bold, Honest, Fried

These ads cut through the noise by leaning into what customers actually care about: bold flavor, no gimmicks, and real value. Church’s stayed grounded — using straight talk, craveable pairings, and familiar prices to reinforce its role as the brand that delivers down-home flavor without the fuss.

By leaning into playful, conversational language and price-forward messaging, we reframed everyday meals as something worth craving. Not because of premium positioning, but because of authenticity.  Good food doesn’t need dressing up to feel satisfying.

This approach gave Church’s a confident, grounded voice. One that understands its customer base and delivers exactly what they want: big flavor, no BS, and prices that feel like a win.

Advertising campaigns

Church’s Chicken

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