iCatch

Rooted in the Basics

iCatch was a thriving creative agency producing high-volume work for a wide range of clients, but like many fast-moving shops, it had outgrown its own brand. I led the initiative to rethink and redesign the agency’s identity, with the goal of clearly articulating its value proposition and creative philosophy.

We took a simple, intentional approach: building the new visual identity around the four primary colors of CMYK — the core building blocks of all visual ideas. This concept became both a design system and a brand statement, reinforcing the agency’s ability to break down ideas to their core essence, and rebuild them with clarity, creativity, and purpose.

The result was more than a visual update. It was a reintroduction — one that aligned the agency’s look with what was uniquely delivered.

Brand strategy and creative positioning

Visual identity system

Logo redesign and supporting brand marks

Typography, layout, and color standards

Brand voice and messaging framework

Website refresh and content architecture

Presentation templates

Copy and visuals for marketing collateral

OOH

Social Media Content

iCatch Marketing Agency

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