iCatch

Rooted in the Basics

iCatch was a thriving creative agency producing high-volume work for a wide range of clients — but like many fast-moving shops, it had outgrown its own brand. I led the initiative to rethink and redesign the agency’s identity, with the goal of clearly articulating our value proposition and creative philosophy.

We took a simple, intentional approach: building the new visual identity around the four primary colors of CMYK — the core building blocks of all visual ideas. This concept became both a design system and a brand statement, reinforcing our ability to break ideas down to their essence and rebuild them with clarity, creativity, and purpose.

The result was more than a visual update. It was a reintroduction — one that aligned how we looked with what we actually delivered.

Brand Identity, Stationary, Social Media Content, OOH, and Website Design

iCatch Marketing Agency

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