Shell
Intro
#MakeTheFuture Gender Balance
A name, reimagined. For International Women’s Day, Shell flipped the logo and the narrative — transforming “Shell” into “She Will” to spotlight women’s potential in shaping the future of energy and beyond. The campaign unfolds through a series of intimate portraits, each line affirming what she will do: be heard, supported, valued, respected, recognized. A simple shift in language. A powerful shift in perspective. Minimal. Direct. Unmistakably hopeful.
Services
Advertising Campaign
Client
Shell
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