Shell Helix
Intro
Drive On
This campaign positions Shell Helix as more than just motor oil — it’s precision-engineered protection for the extremes of performance.
Instead of leading with product claims or specs, the film speaks through intensity; pressure, motion, and physical extremes. It’s not about stats, it’s about trust in the most unforgiving conditions. When everything is pushing limits, Shell Helix doesn’t just keep up…it holds everything together.
In a category full of numbers and features, this campaign makes a more powerful claim: trust is earned at the limit.
Services
Advertising campaign
Client
Shell Helix
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