Topper

Fan Performance

Topper challenged the dominant narrative in sports branding: that performance belongs only to athletes. With the Love Meter Jersey, the brand shifted focus to those who rarely get credit but pour everything into the game — the fans.

The campaign is rooted in a provocative question: what if passion was measurable? By creating a jersey that tracks heart rate during matches, Topper didn’t just gamify fandom — it legitimized it. The brand made an emotional truth tangible: that fans feel the highs and lows of a match just as intensely as the players on the field.

By turning that invisible experience into data, and rewarding it, they made fan performance real and valuable.

In doing so, Topper redefined what it means to show up for your team — and proved that in football, the emotional athlete wears a jersey, too.

Activation Campaign

Topper

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