Travis Manion Foundation

What if a parking violation could lead to a perspective shift?

In this activation for the Travis Manion Foundation, we flipped a moment of wrongdoing into an opportunity for real human connection. When drivers illegally parked in handicap spaces, they were given a choice: pay a fine, or spend the day navigating the world in a wheelchair.

This wasn’t a stunt — it was a social experiment grounded in accountability and empathy.

Rather than shaming, the experience invited reflection. Every action — every curb, doorway, and moment of difficulty — became a window into lives rarely acknowledged by those unaffected. The result was a powerful piece of social storytelling, showing how design and creative thinking can transform judgment into understanding.

Activation Campaign

Travis Manion Foundation

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