Renault Ad Campaign

Renault needed to promote their small cargo trucks to the Portuguese market. At the time Portugal was going through a big economic crisis, with many people being laid off from their work. The strategy behind this campaign was to show people a new opportunity to make money. Through a nominal investment (purchasing a small Renault truck) you could now open the opportunity to employ yourself and run your own business as a contractor. This campaign drove a significant amount of new interest and vehicle sales by catching the attention of a new audience.

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