These two biotech startups both challenged with complex product offerings that were new to market, industry investors, as well as prospective customers (scientists, doctors, etc.), and needed something everyone could to easily understand. They also needed to feel established and reputable. Both were also looking for standout design that represented the cutting-edge medical technology they were offering, and a web design and architecture that guided readers through an educational process of learning about their solutions.
With a keen focus on the “feeling” and personality of each brand, we created a strategic messaging hierarchy and content flow the user could easily understand and navigate, allowing the prospective companies to easily articulate their cutting-edge product offerings while creating a memorable brand impression.
