Sustainable Journeys Corporate Identity

An Adventurous Brand

Sustainable Journeys is an ecotourism and outreach organization focused on sustainable travel and community service throughout the Philippines. They aim to bring travelers, adventurers and volunteers, an experience that connects them to exotic destinations, local communities, rich culture, and exciting outdoor adventures.

Developed from scratch and with the goal to capture the company’s personality, this visual identity was created by using various elements to bring the brand to life. From a compass woven with leaves and waves to represent environmental and adventure, to a playful and bright visual style to create a sense of “fun”, and an abstract layered representation of the country’s interesting topography and iconic terraced rice fields, all elements provided the client with a unique branded style that fully encompassed their personality and captured the essence of what travelers could expect.

Visual Identity, Stationary and Promotional Pieces

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