Fina Flor
Intro
Blooming Style: The Fina Flor Brand Refresh
Located in the heart of Rio de Janeiro and inspired by the rich biodiversity of the surrounding Mata Atlântica, Fina Flor is a high-end home design store known for its custom-made creations and exceptional craftsmanship. To reflect the brand’s vibrant spirit and the eclectic range of styles it offer, we led a full-scale brand refresh—reimagining everything from the website and packaging to marketing communications.
Drawing from the lush, expressive character of the local flora, the new brand identity blooms with energy and elegance. Stylized Mata Atlântica flowers appear throughout the visual language, directly tying to the brand’s name—Flor, meaning “flower” in Portuguese—and reinforcing its Brazilian roots. These flowers also represent the extraordinary diversity of the forest, echoing Fina Flor’s core strength: the ability to deliver a wide variety of styles with creativity and refinement. Every touchpoint, from social media content to refined packaging, was designed to quietly frame their artistry, allowing the brand’s lively personality and design versatility to shine through. The result: a cohesive yet spirited expression that captures Fina Flor’s essence—vivid, refined, and unmistakably Brazilian.
Services
Full Rebrand Project including Logo, Stationary, Packaging, Website, and Social Media Campaigns
Client
Fina Flor
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