Green Flip Flops
Intro
Feel-Good Footprint
This vibrant Brazilian flip-flop brand was ready to scale, both inside and beyond its home market, and needed a cohesive creative system to support its growth. The project focused on blending a playful, friendly tone with a strong eco-conscious positioning, appealing to design-minded consumers who care about the planet.
We redesigned and developed a custom e-commerce experience, refreshed key customer touchpoints including packaging and promotional items, and created a new product catalog — all aligned with the brand’s mission: recyclable products that feel good, look good, and do good. Every element was crafted to reflect the brand’s personality and purpose, helping transform a local favorite into a globally resonant brand.
Brand refresh and visual identity
Eco-conscious packaging design
E-commerce website design
UX and content strategy for online experience
Product catalog design (print and digital)
Promotional items and event-ready collateral
Social media templates
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