Mattel Ad Campaign
Intro
Radar Gun. The Pistol that Messures Real Speed.
Mattel wanted to promote their latest addition of their fun line of products – the Hot Wheels Radar Gun. Using of mixed media, a campaign was created that integrated various consumer touch points to generate visibility for the product. Leveraging their most popular line, Hot Wheels, we developed an ad campaign and point of sale promotion where fake speeding tickets were placed on the shield of the Hot Wheels car – both in ads and on packaging in stores. We also developed a landing site where kids could experience the product in an interactive and fun way prior to buying the product.
Services
Ad Campaign, Marketing Material and Hotsite
Client
Hot Wheels – Mattel
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