Renault

During a period of economic recession in Portugal, Renault asked us to promote their small cargo trucks with a standard print ad — limited assets, tight brand guidelines, and very little room to maneuver. But instead of focusing on technical specs, we saw a bigger opportunity. With unemployment surging and blue-collar workers hit hardest, we reframed the truck as more than a vehicle — we positioned it as a path to self-employment for a country in crisis.

We reimagined the truck as a mobile storefront. Using a stock image, we photoshopped a classic “Open” sign onto the back — something you’d expect to see in a neighborhood shop window. The tagline: Open for Business. That simple shift reframed the entire product narrative and became the foundation for a broader campaign.

We expanded the idea into a full rollout: OOH, POS materials, banner ads, brochures, a lead-generation landing page, and street activations in Lisbon and Porto — featuring real modified trucks outfitted for trades like electricians and mechanics. We also partnered with early YouTube creators who used the trucks as backdrops for how-to content, connecting aspirational utility with real-world application. Meanwhile, our PR team secured national headlines like: “Renault offers a path to those looking for work.”

The results were immediate: 1M+ YouTube views, 37% increase in dealership inquiries, and more than 5.8+ earned media impressions. The campaign was so successful, it was expanded to six additional markets.

What began as a modest magazine ad became a message of resilience — and a smart repositioning of product in service of people.

Print ad

Out-of-home (OOH) advertising

Point-of-sale (POS) materials — banners, brochures, and flyers

Digital display ads

Lead generation landing page

Street activations in Lisbon and Porto

Social media content — including influencer partnerships with early YouTube creators

PR strategy and national media placement

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